Design and build of a SaaS CRM

The founders of Xeus were looking to build a SaaS CRM. We undertook the process of rapid prototyping, before designing and developing a robust and scaleable web application with an innovative front-end.

Lead time:
8 months
SaaS B2B Software
Target Type:
Project Goal:
Design a CRM from scratch
Full stack web application development
before software development after software development
  • Workshops with strategic customers
  • User journey mapping
  • Rapid prototyping
  • Designs produced
  • Back-end architecture
  • Database design
  • Front-end development
  • 1x UX Designer
  • 1x Digital Product Manager
  • 2x Senior Front-end Developers
  • 3x Senior Back-end Developers
  • 1x Technical Project Manager
  • 1x Test Automation Developer

The challenge

We were challenged to design and develop a CRM for small businesses from the ground up as a SaaS web application.

This innovative piece of software was prototyped, and successfully raised external investment from our initial engagement. From here we collaborated with the owners to build out a huge range of functionality to meet their target client needs.

software design

Data first

We showcased the data within the system by simplifying the page layouts and removing on page distractions.

easy to understand user journeys in new software design

Fluid user flows

We created intuitive user flows that were inspired by eCommerce shops and mobile apps to give Xeus an edge over the competition.

after software development

Custom Kanban

Sales executives can track leads in a kanban view, dragging and dropping leads as they progress. Leads can be edited from the kanban dashboard, reducing the time spent moving between pages.

software development company case study

A future-proof design

The web app was designed and developed for growth as well as rapid innovation.

Richard George

“They took a broad and complex application and made it simple.”

Richard George

Richard George, Technical Director, Xeus

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