Land App is used by land owners to map, track and manage their land. Predominantly used by farmers and surveyors, their platform simplifies the land management process.
The Land App team approached us to deliver a new mobile app that could be used by their clients in real time. The mobile design needed to be an extension of the web app design and incorporate some additional mobile-specific functionality.
- Lead time:
- 5 Months
- Sector:
- Agriculture / Technology
- App Goal:
- Extend mobile functionality, Deliver a strong mobile UX
- Deliverables
- UX Design & UI Design, Mobile App Design
The goal
Our goal was to reduce the manual administration effort involved in the day to day management of land. Traditionally, land owners would walk their land taking offline measurements and notes, then upload them to a spreadsheet or platform at a later date for storage. Land App’s new app would incorporate GPS and measurement tools to assist with the land mapping process, enable updates to be recorded live, assign tasks to employees, and synch with the existing database.
- Scope
- User Experience Workshops
- Research & Discovery Phase
- User Flow Mapping
- Low Fidelity Prototype
- High Fidelity Design
- Design to Development Handover
- Resource
- 1 x UX Designer
- 1 x UI Designer
- 1 x Product Manager
The onboarding experience
Land App’s core user demographic is time poor so it was critical that the onboarding process was smooth. We created a short introductory experience using splash screens to highlight the key app functionality and get users set up.
The mobile user journey dovetails with the core journeys on desktop to provide a seamless omni-channel experience.
Map creation
Users can take land measurements via the mobile app and create maps of their land. We designed location tagging functionality that enables users to upload images and assign tasks associated to a location on the map.
Tasks can be tracked and managed over time, providing visibility on workload.
Omni-channel user experience
The mobile app is designed to synch with the web app, delivering a cross-device user experience with consistent data.
Design handover
We collaborated with Land App’s development team to deliver the design system, files and assets needed to code the app.
“The app is going live very soon, and we’re very happy with the UX design. We’ve shown it to a few customers, who’ve been impressed. All the designs were created with technical feasibility in mind, which shows.
Plug & Play collaborated seamlessly with the other companies that were involved in the project. We were nervous about the project because it was a big challenge, and Plug & Play made the process easy. They also quickly understood our use cases and adapted quickly to learn what we needed. Overall, we had a very positive experience working with them.”
